The rappers have long taken subtle jabs, but in recent times, they have become much more outspoken in their attacks of one another.
As their rivalry heats up, Kendrick Lamar and Drake have each dropped new diss records including vicious vocals that mention their families.
In response to two of Drake's tracks earlier this week, Kendrick Lamar called the Canadian rapper a "scam artist" on Euphoria.
Drake hit back on Friday with Family Matters, asking why he never held his son and told him to say cheese. Don't blame me—we could have avoided including the children in this."
The song's lyrics appear to be a reprise of Lamar's doubts about his capacity to be a father on Euphoria.
The most streamed hip hop artist in the world, Drake, also gave the impression that one of Kendrick Lamar's children wasn't biological. This was revealed in his most recent album.
In his nearly instantaneous response, Kendrick Lamar went just as intimate with "Meet the Grahams," a reference to Drake's kid Adonis as well as his parents, Sandra and Dennis Graham.
"To Adonis, I apologize for becoming your father. Your dad is not responding, let me be honest. It takes a man to be a man," says Lamar.
For years, Drake and Kendrick Lamar—whose fourth album was awarded a Pulitzer Prize—have been trading veiled jabs.
However, the rush of diss tracks demonstrates how their hostility has grown much less nuanced and more personal.
Drake's song Push Ups, which parodied Kendrick Lamar's work with Taylor Swift and pop quartet Maroon 5, was released last month.
Taylor Made Freestyle, another epic he released afterward, referred to Kendrick Lamar as a coward for not answering.
Tupac Shakur's AI voice was utilized in the song, which sparked controversy and threatened legal action from the late rapper's estate.
Lamar responded to Drake earlier this week with euphoria, telling him, "You're not a rap artist, you're a scam artist hoping to be accepted."
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